About Us
About Us
We Don’t Sell Software.
We Sell Certainty in the Most Uncertain Part of Real Estate.
AppealZoo® is built for professionals who live by deadlines, valuations, and razor-thin margins. Whether you’re an attorney filing appeals, a consultant managing volumes, or an appraiser pushing for precision, we built this for you.
This isn’t software for show. It’s software for war rooms.
Built by a Guy Who’s Been in the Trenches
I started coding property valuation tools in Excel while the economy was crashing. I didn’t have venture capital. I had a laptop, a grind mentality, and clients who needed results yesterday.
Since then, I’ve built tech that’s powered thousands of tax appeals. Tools that actually make sense. Workflows that save time. Automations that don’t get in your way — they get you wins.
Why AppealZoo® Exists
- Because bad software costs you appeals.
- Because clunky systems slow down sharp minds.
- Because the tax game is rigged. And we’re here to help you play to win.
Who We Serve
- Attorneys who need reliable tech that can keep pace with litigation
- Consultants and reps who juggle hundreds of appeals and need speed
- Appraisers looking to validate and verify with intelligent models
- Small firms and solo pros who want big-firm tools without the bloat
What We Believe
- Your tools should earn their keep
- Speed and accuracy are non-negotiable
- Clear data beats cluttered dashboards
- Uniformity, fairness, and transparency matter — especially when nobody else is offering it
No Gatekeeping. No Guesswork.
We’ve spent over a decade collecting data, building systems, and refining the formula. Now it’s yours.
Ready?
If you’re looking for smoke and mirrors, wrong site.
If you’re looking for an edge — welcome to AppealZoo®.